Social-media influencer , horse rider and owner of multi-brand business called BY JORRY. There is more to Joorry than just fashion , lifestyle and travel Instagram posts . Joorry is a professional endurance horse rider and has been participating since 2016 . She also owns her own businesses Caftan by Joorry and CO by Joorry . Trying to change the misunderstood foreign idea of modest fashion through her social media networks , and now thorough Boksha wardrobe .